This article claims that Larry Hurtado's work on Christology remains an evolutionary, multi-stage model, and is historically problematic. He believes Hurtado overstates the case for Jewish opposition to Christ-devotion, minimizes the ethical particularity of earliest Christianity. His claim that religious experiences gave the decisive impetus to Christ-devotion does not reckon adequately with the implications of social-science study. Fletcher-Louis claims that Hurtado endorses Lessing’s radical separation of theology and history, and this theologically loaded judgment seems to be reflected in the non-incarnational character of the Christology Hurtado describes.